I’ve seen a lot of marketing tactics that promise big returns but end up as just noise to your target accounts. For years, we chased the latest shiny tools or massive ad spends, hoping to break through the clutter. But what if the simplest way to get noticed is to show you actually know the person you’re talking to? Casey shared a tactic that flips the script: creating one-to-one landing pages built with sales, sent directly to the account. No extra ad budget, no cold outreach, just a page that makes the account feel truly seen. That’s the kind of move that cuts through the noise and opens doors. Let’s get into how they do it.
1. Build a landing page for each target account. Casey uses a landing page builder to create a dedicated page personalized for a single account. The content isn’t generic or AI-generated fluff. Instead, it speaks directly to the account’s needs and challenges, making it immediately clear the page was made just for them. This level of focus signals respect and attention that most marketing campaigns can’t match. The takeaway: If you have a landing page tool, you have what you need to start here.
2. Collaborate closely with sales to craft the content. The magic isn’t just in personalization, it’s in the collaboration. Casey works side-by-side with the salesperson responsible for the account to develop the page content. That means the messaging shows genuine care and understanding of the prospect’s situation, not just marketing jargon. Sales input makes the page feel authentic and relevant, which builds trust before any conversation even begins. Remember Casey’s words: “It's something that you formulated alongside the salesperson to show that account that you care.”
3. Use sales as the distribution channel. Instead of blasting the page through email campaigns or paid ads, the salesperson shares the landing page link directly with the prospect. This direct outreach adds a personal touch and avoids the typical digital noise. Salespeople become the distribution channel for free, which keeps costs down while increasing relevance. This approach also strengthens alignment between marketing and sales, driving pipeline without extra spend.
4. Include a clear call to action with a free gift. Casey recommends ending the page with an offer—a free gift tied to the account’s interests—and a prompt to book a meeting. This gives the prospect a reason to engage beyond just reading the page. It’s a simple nudge that can turn curiosity into a conversation. The takeaway here is to always close your personalized content with something actionable and valuable to the prospect.
Showing an account you truly get them isn’t about throwing more budget at ads or chasing fancy tech. It’s about smart, collaborative, personalized touches that build trust. Casey’s one-to-one landing page tactic is a reminder that sometimes the best plays come from working closer with sales and respecting your prospect’s time and attention.
Dave
P.S. What’s one account you could start personalizing a landing page for with sales this week?
"I would go a one to one landing page. Zero dollars if you have a landing page building tool, get access to it. ... It's something that you formulated alongside the salesperson to show that account that you care ... You just give it to the Year of the salesperson, and they're your distribution channel for free."