From the Exit Five community
Each issue is a specific, replicable B2B marketing tactic — sourced from a real conversation with the marketer who ran it — with the actual results.
Not inspiration. Not benchmarks. A play you can run.
What a play looks like
How they ran it
"We went all-in on paid because we knew our product could convert. The channel wasn't the bet — the offer was."
Every play in the library is structured exactly like this.
The anatomy of a play
The marketer and company — so you can weight it against your own stage and context.
The specific tactic, in plain language — not a vague category like "content marketing."
Step-by-step — what they actually did, in the order they did it, with what tools.
One number. Revenue, pipeline, conversion rate, cost — whatever moved after they ran it.
Where plays come from
Not recycled blog posts or hypothetical frameworks. Every play is extracted from an actual conversation with the marketer who ran it.
Who reads The Play
You're a B2B marketer trying to build pipeline, grow a brand, or hit a number with a team and a budget that's never quite enough. You don't need more inspiration. You need to know what someone else actually did, what it cost, and whether it worked.
That's what every issue of The Play delivers.
Browse every play that's been extracted and published — indexed by channel, company stage, and result.
Browse the play library →